Main Street Program Overview


The City of New Braunfels has been a participant in the Texas Main Street program of the Texas Historical Commission (THC) since 1991 as part of our efforts to revitalize the historic Downtown core as the community's center. Based on historic preservation and economic revitalization, the Main Street Four-Point Approach™ was developed to save historic commercial architecture and is a powerful economic development tool. Affiliated with the National Trust for Historic Preservation and the National Main Street Center®, the Texas Main Street program is one of the strongest and most successful programs in the country.

What We Do

The New Braunfels Downtown Board administers the City's Main Street Program, acting as an advisory board to the City Council. The board consists of 11 members, appointed by the City Council, who represent Downtown stakeholders and the community at-large. The board frequently forms working committees who work to improve Downtown using the Main Street 4-point approach and includes the following areas of focus:  
  • Design: focuses on the physical elements of downtown such as storefronts, signs, landscaping, and public spaces; targets infrastructure and building improvements that lay the groundwork for a physical transformation that will be both functional and attractive
  • Promotion: promotes a positive image of downtown to a variety of audiences; focuses on authentic community assets, with high-quality image development campaigns and events that will attract new shoppers, visitors, and residents
  • Economic Vitality: identifies new market opportunities for the downtown area; redefines the district’s niche in the marketplace and sharpens the competitiveness of existing businesses, while nurturing new enterprises that respond to today’s consumers’ needs.
  • Organization: builds partnerships among the various groups that have a stake in downtown; builds a pathway to leadership in local efforts by launching community-based, volunteer-driven nonprofit entities that empower residents and investors to collaborate for sustainable revitalization.